The Triumph of Endurance
Oyster Perpetual Cosmograph Daytona THE TRIUMPH OF ENDURANCE Launched in 1963, the Oyster Perpetual Cosmograph Daytona has long since transcended its status in the world of watchmaking to become an icon. Its name, inextricably linked with the famous circuit at Daytona Beach, Florida, embodies the ties between Rolex and motor sport, in particular, the world’s greatest endurance races. Its […]
SailGP
Rolex and Yachting SailGP Rolex is the global Presenting Partner and exclusive Official Timepiece of the SailGP championship, a regatta circuit that pits the fastest sailing craft in the world against one another. It is raced on seas worldwide, on F50 foiling catamarans that seem to take flight across the water. Innovation at the service of performance Crews […]
The 24 Hours of Le Mans
Rolex and motorsport The 24 Hours of Le Mans The centenary edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on 10 and 11 June. Rolex has been the Official Timepiece of this legendary event since 2001. A century of legendary racing Created in 1923, […]
20 Years of Mentoring the Great Artists of Tomorrow
20 YEARS OF MENTORING THE GREAT ARTISTS OF TOMORROW Rolex is celebrating 20 years of the Rolex Mentor and Protégé Arts Initiative, part of the brand’s longstanding commitment to global arts and culture. For more than half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to celebrate […]
Rolex and The US Open: An Electric Atmosphere
Rolex and Tennis ROLEX AND THE US OPEN: AN ELECTRIC ATMOSPHERE The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018. As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open […]
The Audacity of Excellence, The Lady-Datejust
Datejust THE AUDACITY OF EXCELLENCE THE LADY-DATEJUST A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember. A KEYSTONE […]
Rolex and The Open: Golf’s Oldest Major
Rolex and Golf ROLEX AND THE OPEN: GOLF’S OLDEST MAJOR Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final tournament that make up the men’s annual Majors. Associated with this competition since 1981, Rolex is today a privileged partner of world golf. The partnership between Rolex […]
Make a Date of a Day
Datejust MAKE A DATE OF A DAY A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember. “IT IS […]
Born to Race
Oyster Perpetual Cosmograph Daytona Born to race The Oyster Perpetual Cosmograph Daytona is an icon forever joined in name and function to the world of motor sport. Six decades after its creation it remains in a class of its own among sport chronographs. An iconic model introduced in 1963, the Cosmograph Daytona was designed to […]
The Realization of an Ideal
OYSTER PERPETUAL DAY-DATE THE REALIZATION OF AN IDEAL When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who […]
