MAKE A DATE OF A DAY
“IT IS A MASTERPIECE OF HOROLOGICAL SCIENCE. IT IS, IN FACT, A SYNTHESIS OF ALL THAT HAS BEEN ACHIEVED UP TO THE PRESENT DAY.”
Hans Wilsdorf, 1945
EMBODYING ROLEX KNOW-HOW
The perfect embodiment of the classic Rolex watch, the Datejust, launched in 1945, showcased all the major accomplishments developed to that point by the brand. It thus echoed the quest for excellence of Rolex founder Hans Wilsdorf who believed that watchmaking progress should encourage human progress. In a period of great change, people’s relationship with time was shifting. Modern life moved to the rhythm of the passing days and was less connected to the seasons. The Datejust offers enhanced comfort in terms of legibility and daily time management.
THE CYCLOPS LENS: AN OPTIMIZED READING
THE JUBILEE BRACELET: COMFORT AND ELEGANCE
A CONTINUALLY UPDATED WATCHMAKING ICON
CELEBRATING DATES WITH DESTINY
The Datejust has naturally become the watch of our dates with destiny. Day after day, its dial marks a meeting point between the personal course of each wearer and the passing of time. Seen on the wrists of such major figures as Winston Churchill, Dwight D. Eisenhower and Martin Luther King, the Datejust has spanned eras without ever losing its modern touch.
Among the Rolex Testimonees associated with the Datejust, we celebrate Swiss tennis legend Roger Federer, Polish tennis player Iga Świątek, Swiss skier Lara Gut-Behrami and Canadian singer Michael Bublé.